Reliable.
The kind of person clients called when something went wrong, because they knew I would answer.
Then came the Landon account.
Landon wasn’t just any potential client.
They were the white whale of our sector: a family-owned manufacturing business that had exploded into a national brand.
If you were in consulting in our city, you knew the name.
Landon products were everywhere—hardware stores, big-box retailers, online ads.
Their logo was as familiar as a street sign.
They’d cycled through three consulting firms in two years, finding each one too impersonal, too corporate.
“They’re impossible to please,” Warren told me during a Monday morning meeting, sliding their file across his desk. “But you’re good with difficult ones, Eliza. See what you can do.”
He said it like a compliment.
But I could read the subtext.
What Warren really meant was:
This is probably a waste of time, but you’re expendable enough to try.
I carried that file back to my desk like it weighed more than paper.
Inside were printouts: revenue projections, market analysis, notes from failed pitches.
There were sticky notes from other team members: “COLD.” “NOT WORTH IT.” “MICHAEL DOESN’T TRUST ANYONE.”
One note, in all caps, said: THEY HATE BS.
I stared at that note for a long time.
Because it was the first thing in the file that felt honest.
So I decided if I was going to walk into Landon, I wasn’t going to sell them anything.
I was going to learn them.
I spent weeks researching Landon.
Not just their business metrics or market position, but the people.
I found old interviews with Catherine Landon, the founder.
She had started the company in her garage thirty years ago.
She was in her late fifties now, with silver hair and eyes that looked like they’d seen too much and survived anyway.
In interviews, she always talked about loyalty.
About showing up.
About doing what you say you’re going to do.
Her son Michael ran operations.
In the articles, he came off careful, reserved.
A man who measured his words.
A man who did not like being cornered.
And then I found one tiny detail that made me pause.
In a local business journal piece, Michael had mentioned, almost as an aside, that he coached his daughter’s soccer team.
He said it like it was the most important part of his schedule.
Not profit margins.
Not expansion.
Soccer.
So when I finally sat down across from him in Landon’s conference room—a room that smelled faintly of sawdust and coffee, not perfume and polished marble—I didn’t open with a pitch deck.
I opened with a question.
“How’s your daughter’s team doing?”
Michael blinked.
He looked at me like he’d been expecting a sword and I’d offered a handshake.
And then his shoulders eased.
“They made playoffs,” he said, and I watched the pride soften his face.
My first meeting with Michael Landon was scheduled for thirty minutes.
We talked for three hours.
Not just about consulting.
About the company.
About the pressure of carrying something your mother built with her bare hands.
About how it felt to have strangers come in, promise miracles, and then leave behind messes.
He told me about the first consulting firm they hired.
“They acted like we were stupid,” he said.
He told me about the second.
“They treated us like a line item.”
The third.
“They tried to turn us into someone else.”
He leaned back in his chair.
“You know what I like about you, Eliza?” he said as we wrapped up. “You didn’t spend the entire time bragging about yourself. You asked about us. That’s rare these days.”
We didn’t sign anything that day, the next, or even the one after.
I didn’t push.
Instead, I sent Michael relevant articles about his industry.
I remembered his daughter’s soccer championship and asked about it.
I asked Catherine for her opinion on a rebrand strategy—not because I needed permission, but because I knew she deserved respect.
When Landon faced a minor PR crisis six months in—an online rumor about a defective product—I dropped everything on a Saturday to help draft statements.
I did it before they’d paid us a single dollar.
My friends thought I was insane.
One of my coworkers, Jenna, caught me in the office that Saturday.
She was carrying her yoga mat, heading out.
She stopped in my doorway and looked at the stack of papers on my desk.
“Are you seriously working?” she asked.
“It’s Landon,” I said.
She laughed. “Eliza, they’re not even paying us yet.”
“I know.”
“So why are you doing this?”
I didn’t have a clean answer then.
Now I do.
Because I knew what it felt like to be dismissed.
Because I knew what it felt like to be treated like you didn’t matter.
And because—somewhere deep down—I suspected Landon wasn’t just a client.
They were a door.
And I was tired of standing outside doors.
“Are you still wasting time on Landon?” Warren asked during my performance review. “You know, we bill for results, not friendship bracelets.”
He said it with a laugh.
But his eyes were sharp.
Like he was testing me.
Like he was deciding if I’d break.
“A week later,” Michael called. “We’re ready,” he said. “Send over the contract.”
The Landon account was worth just over two million annually.
It wasn’t just the biggest account I’d ever landed.
It was the largest new client our office had secured in five years.
When Warren heard, he came out of his office and clapped me on the shoulder like we were teammates.
His smile was wide.
His voice carried.
“Everyone,” he called. “I want you to congratulate Eliza. She just brought in Landon.”
The room erupted.
People stood up.
Someone whistled.
Jenna hugged me.
I felt heat behind my eyes.
Not just pride.
Relief.
Because for once, I wasn’t just surviving.
I was winning.
Warren’s attitude flipped overnight.
Suddenly, I wasn’t just lucky or too soft with clients.
I became a core team member, exemplary of our values.
My bonus that year was significant.
My parking spot moved closer to the entrance.
Warren invited me to golf with potential clients.
He introduced me at networking events as “our relationship genius.”
He liked having me beside him when it made him look good.
For nearly two years, things went smoothly.
The Landon account grew.
I built a small team to help manage their expanding demands.


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